Clients now get their answer from Google and AI assistants before they reach a website. Here is what that changes for a professional, and what an address of its own does about it.
68%
Of Google searches in the US now end without a click
In the first four months of 2026, two searches in three ended on the results page, up from about 60% in 2024. The answer is read where it appears, and the professional's own page is never opened.
US Google searches
Ended without a click, 202668%
Ended without a click, 202460%
Clicked through, 202632%
SparkToro, zero-click study on Similarweb clickstream data (US, Jan.–Apr. 2026)
8%
Of searches click a result once AI answers: being cited is now the key
Without an AI summary, 15% of visits click a search result; with one, 8%. The answer is what reaches people, so what counts for a professional is to be the source that answer names.
Visits that clicked a search result
No AI summary on the page15%
With an AI summary8%
Pew Research Center: 68,879 Google searches by 900 US adults (April 2025)
The figures are rounded and attributed to their publishers. Both measure Google search in the US.
Built to be found by AI
More and more clients ask an AI assistant for the best professional rather than searching. A hub under .best is built for that question.
54%
Found where AI looks for the best
Ask an AI assistant for the best professional for the job and it leans on pages built around “best”: in Meltwater’s study of 9.5 million AI citations, “Best X” listicles appeared in 54% of the most-cited LinkedIn content. A hub at pros.best/yourname puts “best” in the professional’s own address, and gives assistants one clear page to cite for it.
Meltwater × LinkedIn Ads, LinkedIn AI visibility study (2026): share of top-cited LinkedIn content by format. No ranking or citation is promised.
Most cited content types
“Best X” listicles54%
Side-by-side comparisons50%
“How to choose” guides33%
Educational explainers17%
Thought leadership + data8%
01
“Best” is already in the address
People ask an assistant for the best professional for the job. On a .best hub, the word in their question is already in the professional's own address: pros.best/yourname.
02
One page an assistant can read
What the professional is, what it offers and where to find it — on one page, in plain text, at one address, rather than scattered across profiles an assistant has to piece together.
03
One name everywhere
Every profile can point back to the same .best address, so the professional reads as one name rather than a handful of handles that may or may not be the same professional.
04
The source is the professional itself
When an assistant cites the hub, it cites the professional's own page — not a directory, a listing site or a lookalike account speaking for it.
Nothing here promises a ranking or a citation: assistants choose their own sources. A .best hub gives them a clear one.
One address. Everything the business is.
pros.best/yourname is an address the business holds, a hub it opens, and a follow that is held against it.
Your business. At the Best address.
pros.best/yourname for free, and on Pro yourname.pros.best — your own address, easy to say and easy to find.
noravidal.pros.best
Address ofNora Vidal
PlanPro
pros.Best brandingRemoved
All your links in one place
The portfolio, the booking, reviews and a way to ask on one page, at one address on the card and the invoice.
Nora Vidalpros.best/noravidal
Book a consultation
The newsletter
Super Follow: Grow your clients
Clients follow you at your address, not a platform's — so past clients hear when you have availability, from you.
Super Follow
12,846+24%
Held atpros.best/noravidal
Moves with the nameYes
Click analytics
See what clients press — portfolio, book, quote — counted at your own address rather than inferred from a platform's dashboard.
Link clicks, this month
48,209+18%
Measured atyour own address
Send messages to Super Followers
New availability, a new service, the season's offer: written once, and it lands with every Super Follower.
Message to Super Followers
Autumn consultations are open — 10% off a first visit with SUPER10.
Delivered12,846 of 12,846
Lands intheir super box
Private links for Super Followers
The design clinic, first pick of dates, the returning-client rate: rows that open for the clients who followed you, and stay shut for everyone else.
On the business's hub
Find the studio
Book a consultation
The design clinicSuper Followers
Shut, not hidden
One address, one page, one following — and all three of them the business’s. How it works walks through building it, Super Follow is the button the third card is about, and pricing is what each plan costs. About .best covers the domain the paid plans come with.
Ready to create your business's hub?
For the consultants, coaches, designers, lawyers, therapists and local trades that want an official address of their own.
